In the digital age, it is essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap significant benefits. Even if your firm does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your client base and get the word out about your business.
Here are just a few of the many reasons why your business needs to establish its online presence:
1. Make it Easier for Potential Customers Come to You
Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your business, or they just want to find any business that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.
Real life example: Your business distributes seafood, meats, fine wines and other spirits. A potential customer is having an impromptu family get-together and needs a few bottles of Cabernet Sauvignon and some shrimp. She uses her smartphone to search for “wine and seafood ”. Your company’s website is listed in the search results. After browsing your site, she’s satisfied that you can provide her with what she needs. You’ve just earned another customer!
2. Make it Easier to Showcase Your Products and Services
The Internet gives businesses an efficient platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
3, Make it Easier to Build Relationships with Customers and Potential Customers
Social media is all about building relationships. This applies to both individuals and businesses. Social media gives your brand voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know their clients. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.